H o w A e s t h e t i c
A studio turning brands into places worth remembering
DESIGN THROUGH INSTALL — MURRIETA, CA
We help emerging retail and restaurant brands translate their identity into unforgettable physical spaces.
HowAesthetic takes your vision from concept to completed space — every finish, every fixture, every detail — so your location looks like a brand, not a buildout
I have personally worked on over 100 everbowl locations — design through install. Most operators think they just need cabinets, when what they are truly looking for is a brand.
Nate Howard - HowAesthetic Owner/Lead Fabricator
T H E P R O B L E M
Most owners piece it together.
It shows.
You hire a cabinet maker here. A flooring guy there. Paint picked off a swatch at Home Depot. The space gets finished — but it never feels finished. It looks assembled, not designed.
That gap between what you imagined and what actually got built? It's not a contractor problem. It's a communication problem. Nobody spoke both languages.
You have a clear vision in your head but no way to communicate it to contractors — so it gets lost in translation every single time.
1.
You're managing five different vendors with no single point of accountability — which means when something's wrong, nobody owns it.
2.
Your space looks like it was built on a budget even when it wasn't — because finish decisions were made in isolation instead of as a cohesive whole.
3.
And if you ever open a second location, you start from scratch — because nothing was ever documented the first time.
(This is where the BBL changes everything. More on that below)
4.
HOW WE WORK TOGETHER
Two ways to work with
HowAesthetic
Whether you're building your first location or systematizing your fifth, there's a path designed for exactly where you are. Both start with a conversation.
CORE SERVICE
DESIGN THROUGH INSTALL
FOR OWNERS BUILDING OR REFRESHING A LOCATION
You bring the vision. We handle everything from the first SketchUp rendering to the last piece of trim — design, material sourcing, fabrication, and installation. One relationship. One cohesive result.
Concept design & SketchUp visualization
Material selection & procurement
Custom fabrication & millwork
Full installation management
Single point of contact managament
CONTACT NOW TO DEFINE SCOPE
THE BBL
BRAND BUILDOUT LIBRARY
FOR OPERATORS SCALING MULTIPLE LOCATIONS
A 6–8 week done-with-you engagement that builds the interior finish system your brand should have had from the beginning. Every location, consistent. Every build, on budget. Your team can execute it in any market, with any contractor.
- Documented brand finish standards
- Primary & backup vendor stack
- Cost benchmarks per buildout
- 3-location forward roadmap
- Physical binder + full digital system
- Location self-assessment survey
STARTING AT $12,500
THE PROCESS
From first call to
a finished space
Every project follows the same four stages. No surprises. No handoffs to someone who wasn't in the room when you described your vision. The same person who heard it builds it.
01
Discovery Call
We talk through your vision, your space, your timeline, and your budget. We figure out if we're the right fit — and if we are, we get to work.
02
Design and Visualiztion
We translate your vision into SketchUp renderings so you can see the space before a single material is purchased. We iterate until it's right.
03
Procurement and Fabrication
We source every material, manage every vendor, and fabricate custom pieces in our shop — all against a documented spec so nothing gets lost.
04
Installation and Delivery
We install everything. We don't hand it off. You get a finished space that looks exactly like the rendering — and documentation you can build on.
A B O U T
Brief Experience Overview
Built from the inside of brands you already know.
I spent years inside a company that built interiors for scaling brands like Everbowl, Capriotti's, Wing Zone, and Shaq's Big Chicken. I watched operators overpay, scramble, and get inconsistent results across locations — not because their contractors were bad, but because nobody had built a real system.
I built those systems from the inside. I designed the concepts, engineered the products, wrote the SOPs, programmed the CNC machines, managed logistics, and flew to sites to make sure it all came together. At 25, I took that experience and went on my own.
Now I help scaling brands build those systems by giving them a BBL
End-to-end interior finish project management for national brands
SketchUp design, CNC programming, fabrication SOP development
Trained 25+ fabricators and installers across multiple brand rollouts
$120K year-one solo revenue — word of mouth only
G E T S T A R T E D
Your space should look like a brand, not a buildout
Whether you're opening your first location or your fifth, let's talk about what you're building and whether we're the right fit. No pitch. Just a conversation.